The other night (Saturday)I sat down with my wife and young daughter to watch two American Girl movies on the Hallmark channel. All in all the movies were good and my daughter certainly enjoyed them, but a strange trend started to develop during the commercials. First there was the commercial for a herpes treatment. This was followed by spots for prostate medicine and finally of course one of the ubiquitous commercials for erectile dysfunction (I'm sorry I mean ED).
Which leads us to the question.......who decides what commercials to run on the Hallmark channel and when to run them? What demographic were they going for? Do they feel their sponsors are really getting their moneys worth? Do they think families enjoy sitting around watching a family movie and suddenly finding themselves having to answer the question "Mommy, what is herpes?"
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